Overview
A class project to design the visual identity of a fictional music festival that combines Hard Rock and R&B. Thank you Meg Quarton for the guidance through this 11 week project.
Mission Statement
Romantic Rhapsody aims to unite hard rock and R&B fans to teach them to appreciate the opposite style while reviving the culture of hard rock. By creating nostalgia for the old while merging it with the new, RR will create a safe environment for everyone that fosters sex positivity, self expression, love, and rebellion.
My Role
logo design, brand guidelines, mission statement, creative brief, poster design, digital ads, and merchandise.
Process
Ideation
After being assigned my music genres, I began ideating the details of my music festival. I used a mind map to organize my thoughts and gain feedback from my professor and peers.
This mindmap consists of key terms that came to mind when thinking of these genres. I emphasized details that could be translated into visual elements for the brand identity.
Thumbnail Sketches
Designing the logo or a new asset began with sketching out 10 thumbnails. I then got feedback from my professor and peers who helped me narrow it down to three designs that I further developed on Adobe Illustrator. This lead me to choose a final iteration that I continued to develop until I was satisfied.
Logo Thumbnails
Final Logo
Co-branded Products Sketches
Final Designs
Digital Advertisement Sketches
Final Digital Advertisements
Poster Sketches
Final Poster Design
