Overview
This is a cosmetic branding design passion project that begun with the idea of creating representation for the AAPI community within the beauty industry.
Tools
Adobe Illustrator, Photoshop, Lightroom, Nikon D7200
Models
Apurva Aluru, Kia Pham, Sean Wang, and Sara Jivani
Process
Intentions
•Create a brand that combats the lack of AAPI representation in the Western beauty industry by utilizing elements of AAPI cultural practices and aesthetics
•Choose a cute display typeface and experiment with it's lines, shapes, and positive & negative space
•Utilize photography to strengthen the brand message
Brand Design
This idea began as a brand design assignment for PIXEL Graphic Design club during my presidency. I had chosen colors, fonts, and created icons inspired by makeup brands I saw at drug stores and online.
Logo Design
I continued my experimentation with negative and positive space, shapes, and the Lust font. This was done all on a very large and chaotic Illustrator file where I created my first drafts for each asset.
