Overview
Lashkara is the Bollywood fusion dance team at UC Davis. As a Production Director for Lashkara at UC Davis, I spearhead the team rebrand for the 2021-2022 school year. I worked closely with the rest of the board members to produce a branding guide for social media posts, team merch, and all other visual aspects of our team.
Tools
Adobe Illustrator, Photoshop
Process
I began by creating a shared Pinterest board with the rest of the board members to get an idea for what we all wanted to see in this rebrand. I wanted to take a step away from Lashkara's usual bold visual elements while maintaining certain elements such as the delta and fire in our logo. Given that the word "lashkara" translates to "a spark of light" in Hindi, we decided to use warm tones and graphic icons related to stars and fire.
I began the sketching and iterating phase on Illustrator before presenting my progress to the rest of the board. The first and most important aspect was redesigning the logo. I wanted to introduce this new, flowy style to the branding so I took inspiration from experimental typefaces. Following this, I decided on a font to match our new vision of the team branding then created a type logo. and color scheme. After multiple feedback session, I landed on the final design guide complete with the logos, color scheme, font, and icon elements.
Old Logos
New Logo
Final Branding
Final Branding
Social Media Posts
